Great attention has been directed lately towards website categorization; a cybersecurity practice which has been around for a while, but it wasn’t until recent times that it started to be increasingly used in marketing and business.
Website categorization is, in essence, the act of putting websites related by their content and function into similar categories. With that in mind, sites like Amazon and Ebay are grouped as Ecommerce sites; CNN, BBC and the likes are classified as news sites; Twitter and Facebook are tagged as social media sites, while Reddit and Quora are Forums (Message Boards) and so on.
However, what some people might not realize is that website categorization is a totally different ball game from Search Engine Optimization and Alexa rankings. Each is different and should be approached in that light – and not be confused.