Connectivity is a double-edged sword. Though it makes reaching almost anyone and anything with an email address or a website a breeze, it also puts all things online at the mercy of cybercriminals and unfair competitors who are always on the lookout for benefiting from established brands using malicious copycat or similarly misleading sites registered under new domains.
There is no doubt that one of a company’s greatest assets — its customer or client portal — is its website. It can be likened to a shop’s front door. And let’s face it, we all want to keep thieves and infringers out of our places of business.