Email marketing is without a doubt sound investment for companies. For every $1 spent on email marketing, the return on investment (ROI) can be as high as $32.28, according to DMA’s Marketer Email Tracker report.
The same study examined the respondents’ mailable list size, return rates, and delivery rates, and the findings are quite surprising. Some 55% of the respondents said there was a significant rise in their organization’s mailable list size, yet only 36% reported increased delivery rates. Also, 36% of the respondents said they encountered an increase in the number of returned emails.