When starting an online business or marketing campaign to reach out to more people, one of the most critical tasks is deciding on what domain name to use. You can’t just choose one on a whim — you need to put a lot of thought and research into it as your domain will carry your brand. Your research needs to include the domain name’s ownership history, among other things.
In short, a domain name can make or break an organization. Experts have pointed out the main characteristics of a good domain name, which include: