App developers find it particularly challenging to make sense of user behavior. Often, users install apps out of curiosity and only use most of them once or twice before completely forgetting about them. Alternatively, they will uninstall these apps right after their curiosity is satisfied.
One way for app developers to increase user engagement and retention is by incorporating IP geolocation into their creations. By maximizing geolocation data, app developers can know their users better in a non-obtrusive manner as well as better figure out what stimulates retention.