What is Contextual Targeting?

What is Contextual Targeting?

Targeting is the core of digital marketing wisdom. Instead of shouting into the void in hope of hearing someone respond, you are directing your message to very specific groups, the ones that are most likely to answer. Here’s the Catch 22 of digital marketing – how do you know which groups those are and where to find them? Read on to find out!

Since tracking potential customer’s behavior is becoming increasingly difficult due to privacy regulations, marketers have to be innovative in their approach to gathering valuable data. Welcome to contextual targeting – being at the right place at the right time, without the hassle of cookies and tracking. Leave it to the others!

Avoid Website Blacklisting with Whois History Search, Domain Research Suite, and Other Tools

Avoid Website Blacklisting with Whois History Search, Domain Research Suite, and Other Tools

Now and then, users encounter warnings that deter them from accessing certain sites. These warnings include:

  • The site contains malware
  • Deceptive site ahead
  • Your connection is not private
  • Warning: Visiting this site may harm your computer

Most users would close their browsers or go back to the search results to find another website. If you’re the site’s owner, that means fewer visitors and lost business opportunities.

Studies show that 95% of users who run across blacklist warnings on sites do not proceed. This number represents a massive amount of lost organic traffic that impacts site owners’ sales, especially if they mainly rely on their website to sell goods or offer digital services.

Third-Party Risk Assessment: How Domain Intelligence Can Fill in Visibility Gaps

Third-Party Risk Assessment: How Domain Intelligence Can Fill in Visibility Gaps

To maintain an uninterrupted flow of their operations, organizations depend on a vast array of information systems (ISs) provided by third parties. By enlisting the help of vendors, partners, and suppliers, businesses can boost their revenue due to increased productivity and significant cost reduction.

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Phishing Website Investigation with Whois XML API and Threat Intelligence Platform Toolsets

Arguably, the most ironic phishing incident to hit American corporations occurred shortly after the infamous Equifax data breach. In September 2017, hackers broke into the networks of the credit reporting bureau Equifax and stole the private details of about 60% of the population of the United States; that is, every American of working age. They made off with the names, addresses, drivers’ license numbers, and social security numbers of 143 million consumers.

Addressing Threat Correlation Challenges with Website Contacts API and Other Domain Research Tools

Addressing Threat Correlation Challenges with Website Contacts API and Other Domain Research Tools

A threat defense system that runs separately from operation systems and applications is comparable to a bank with security guards who do not possess any firearms, metal detectors, or radio equipment. Anyone can get assess in that this establishment’s security is fragile, and there’s a good chance that robbers can get whatever they want. Sure, the guards can try to protect the bank with hand-to-hand combat, but that’s no match for the robbers’ guns.

DNS-Based Attacks and How DNS Record Lookup Tools Can Prevent Them

DNS-Based Attacks and How DNS Record Lookup Tools Can Prevent Them

The Domain Name System (DNS) is a fundamental cog in a company’s network. It needs to function seamlessly for an entire network to run like a well-oiled machine; otherwise, it can bring your online portals to a screeching halt.

The problem is that not all organizations are aware how much of their digital ecosystem relies on a properly configured DNS environment. Most, especially small businesses, are guilty of not monitoring their DNS settings, paving the way for enterprising hackers to exploit undetected vulnerabilities. The DNS attacks featured in this post show the damage that poor DNS hygiene could inflict on businesses. Fortunately, solutions like DNS Lookup API can help.

How Can MX Record Lookups Protect Your Organization Against Compromise?

How Can MX Record Lookups Protect Your Organization Against Compromise?

A mail exchange (MX) record is a Domain Name System (DNS) record that is required to deliver an email to an address. It identifies the mail server in charge of receiving incoming emails for a particular domain and where outgoing mails should be addressed from. In short, it is in charge of email flow. So, if your MX records are not routed to the appropriate location, you will not able to receive or send emails.

One way of ensuring the integrity and reliability of your MX servers is by using Reverse MX API. With it, you can identify all of the domains connected to each of your mail servers. That helps ensure that domain records are updated and servers are correctly configured.

3 Cyber Threats MSSPs Can Help Their Clients with Using Reverse NS API

3 Cyber Threats MSSPs Can Help Their Clients with Using Reverse NS API

Did you know that the cybercrime economy may currently well be worth US $1.5 trillion? According to figures from an independent study, that’s how much professional crime networks worldwide earned in 2018.

That amount is just a little over 1% of the world’s gross domestic product (GDP). It is also comparable to the GDP of a country like Russia.

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