Marketing intelligence refers to any information about a company’s market base. It not only reflects industry trends but also refers to any information about the organization’s target market, existing customers, and even competitors. In particular, 94% of companies invest in competitive intelligence, a significant part of marketing intelligence.
While there are several marketing intelligence sources in existence, one less tapped source is the Domain Name System (DNS). DNS records, such as mail exchange (MX) and TXT entries and subdomains, can help companies answer these questions:
- What external services do competitors or key industry players use?
- Are other industry players set to launch new products? What are these?
- Are there potential mergers and acquisitions (M&A’s)?
In this post, we demonstrated how Subdomain DNS Record lookup tools that glean data from a DNS database could help enrich marketing intelligence.