4 Disadvantages of Bad Publicity (and How to Deal with Them)
“There is no such thing as bad publicity.” We’ve all heard this common PR adage. While bad publicity may work wonders for pop stars, for business owners it is a serious liability. The disadvantages of bad publicity are numerous and include plummets in sales, decreased customer retention, difficulties in talent acquisition, as well as a bad brand image.
Thanks to the rise of social media, bad publicity is much easier to produce and make go viral. It no longer comes only from mass media - any bad review of your product or service could be considered bad publicity. Here’s how unchecked bad buzz can harm your business and a few tips on how to deal with it.