The rapid digitization of human interactions has opened up vistas of opportunity that were previously unheard of. Whether we consider business or social interactions, the extreme connectivity that is afforded by the web helps us to access information and communicate at the speed of thought. Naturally, with such a complex system of exchanges, the need to provide proper user engagement has also become paramount.
We humans are naturally visual creatures. With a highly developed visual cortex, our minds are equipped to process visual information much better than any other form of communication. For this very reason, we prefer to interact through visual modes more than any other medium. This has led to a rise in the use of visual content on the internet.