E-Commerce and Online Brands: How to Avoid and Tackle Trademark Infringement Issues with Brand Monitor
With all of the business growth opportunities that the Web provides for e-commerce sites and brands operating online in general, also come responsibilities and risks.
Customer privacy and data, for one thing, must be safeguarded against cyber attacks — notably phishing and spam campaigns that could lead to fraud and information and identity theft. Indeed, personally identifiable information (PII) such as Social Security and driver’s license numbers, health records, and payment card information, among others, are often stolen and sold in underground markets or used in attacks. A quick black market survey, for instance, revealed that health records and passport information are sold for as much as $1,000 per set in cybercriminal one-stop shops.