The last twenty years have seen the rise of two business developments among others: consumer product development cycle times have decreased and the number of new products companies bring to market in a year have increased. A “flatter” world has also increased global competition in marketplaces that regional players had historically dominated.
Keeping up with the competition is no longer an option. Industry analysts and marketing professionals now need every tool that technology has to offer to stay ahead of the pack. One of the richest resources for anticipating when and what brands will be rolling out is the Whatis database.