How to Find an IP Block Owner with IP Netblocks WHOIS Database

Posted on March 16, 2020 by admin

An IP netblock can be a critical piece of information for the companies that engage in online activities. Whether it’s for competitor research or to prevent IP address hijacking, IP netblock data allows technology professionals to deduce who owns a group of IP addresses to pursue their objectives and take relevant action from there.

That said, the ability to quickly derive this information could sometimes spell the difference between success and a missed opportunity, or mitigating or not a cybersecurity threat before it can affect one’s systems and networks.

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Knowing a Domain’s Ownership History Can Help You Avoid Getting a Blacklisted Domain

Posted on March 16, 2020 by admin

When starting an online business or marketing campaign to reach out to more people, one of the most critical tasks is deciding on what domain name to use. You can’t just choose one on a whim — you need to put a lot of thought and research into it as your domain will carry your brand. Your research needs to include the domain name’s ownership history, among other things.

In short, a domain name can make or break an organization. Experts have pointed out the main characteristics of a good domain name, which include:

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What is email verification and why is it important?

Posted on March 11, 2020 by admin

Email verification is the process of confirming that the email address is valid and deliverable. This is important for plenty of business activities: email marketing, cold outreach and professional correspondence. If you want to achieve your business goals, you have to make sure your messages are reaching their recipients.

There are dozens of ways to check whether the email addresses on your list are valid. The simplicity of these methods and degrees of their reliability vary greatly.

We will explain each of them in greater detail and yes – we will show you the simplest, most reliable solution for email verification. Before that, we’ll discuss the basics of good email practices, both in business correspondence and email marketing.

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How to Optimize E-Commerce Personalization Strategies with a GeoIP API

Posted on March 10, 2020 by admin

With so much hype, it’s no wonder that personalization is getting harder to ignore for e-commerce businesses. Consider these statistics:

By 2020, smart personalization engines will facilitate a 15% profit increase among online businesses.
48% of U.S. consumers prefer to buy products from brands that “always” personalize their shopping experiences.
83% of marketers who hit their revenue goals had personalization budgets.
74% of consumers respond negatively to irrelevant content.

Smart marketers know that the shotgun approach is dead. Personalization is the new black, and they need to get on board if they want a conversion lift.

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How to Clean Your Email List with the Help of Email Verification Software

Posted on March 6, 2020 by admin

Email marketing remains one of the most effective marketing channels, with an average return of investment (ROI) of between 38:1 to 44:1. It has been helping organizations improve their customer acquisition and retention.

Several surveys show that emails drive purchases, and that around 17.75% of email clickthroughs convert to sales, a figure that has been gradually increasing over the years. However, email marketing comes with limitations and pitfalls, too.

Email marketers must thus understand that, to succeed, campaigns need to reach their intended targets, which is made possible by maintaining a clean email list.

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How Organizations Can Prevent Site Blacklisting with WHOIS History Search and WHOIS History API

Posted on March 5, 2020 by admin

Maintaining the overall health of your site is no mean feat. Attacks could occur any time, regardless of a company’s size. Cyberattackers can hack into your network and compromise your site for use in their nefarious activities without your knowledge. Sometimes, you’ll only know what happened when search engines like Google put your site on a blacklist. And that can be detrimental to any business. Blacklisted sites may lose around 95% of their usual amount of organic traffic, which can negatively affect their sales. Apart from that, first-time visitors or potential customers can get discouraged if they learn that your site is considered malicious.

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DNS Attacks on the Rise: How to Defend Networks with a DNS Record History Resource

Posted on March 4, 2020 by admin

As attacks targeting the Domain Name System (DNS) continue to gain traction, they put forth the critical need for DNS security. Traditional solutions are not always adequate to mitigate the risks that DNS threats pose and typically do not guarantee DNS availability and integrity.

A reactive approach to the said threats, which include distributed denial-of-service (DDoS) attacks, can negatively impact organizations. Application downtime and business shutdowns as countermeasures reduce sales and revenue. Efforts to fix DNS security issues take up time and resources, too, which could also lead to even greater financial losses.

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Why Domain DNS Lookups Matter as Part of Preventing DNS Attacks

Posted on March 3, 2020 by admin

When they proposed the Domain Name System (DNS) in 1983, computer scientists Paul Mockapetris and Jon Postel never intended it to become an attractive means for hackers to commit crimes. As a trust-based communications protocol, the DNS was first implemented in the early 1980s to connect devices to the Internet. It works by mapping domain names to IP addresses.

Unfortunately, it wasn’t long before unscrupulous actors found the protocol’s design and components easy to abuse. Open DNS resolvers abound on the Internet, and the same goes for the exploit kits that criminals can deploy even without any technical knowledge.

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