Email remains the most preferred platform for business communication. In marketing, the most efficient way to reach a company’s target audience regardless of their age is through email. The current email open rate stands at 22.86% compared to social media’s engagement reach of 3.71% only.
Therefore, it is not surprising that a lot of today’s cybersecurity threats still arrive on networks via emails. In fact, 90% of threats use email as an attack vector. Malware-carrying messages that use effective social engineering ploys still manage to trick unsuspecting users into downloading malicious attachments or clicking embedded harmful links.
